Lothar Schupet
Lothar Schupet is the CEO of Zeekr, a Chinese electric vehicle brand under the Geely conglomerate, which includes other well-known brands like Volvo and Polestar. With a background in the automotive industry, having worked at BMW, Schupet is currently focused on expanding Zeekr's presence in Europe, including an upcoming launch in Switzerland and plans for Germany. His leadership emphasizes the brand's commitment to quality, performance, and a unique design that distinguishes it from other Chinese automakers, aiming for sustainable growth in the competitive European electric vehicle market.
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Switzerland:
Lothar Schupet, CEO of the Chinese car brand Zeekr, believes that early roots in Europe will outshine competition from his home country.
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