Lotta Hakkarainen

Lotta Hakkarainen, 19, was among the first to queue for the grand opening of the new Icaniwill sportswear store in Helsinki. Arriving the night before, she and her friend made the most of their wait by listening to music and dancing, showcasing her enthusiasm for the brand, which she was not previously familiar with. The anticipation of receiving an exclusive goodie bag added to the excitement of the event.