Luca Busi

Luca Busi is the CEO of Sibeg, a prominent bottling company based in Catania, Italy, which has recently celebrated its 65th anniversary and reported a significant revenue increase of 81% since 2020. Under his leadership, Sibeg has expanded its product line to include sports drinks, teas, and vitamin waters, positioning itself as an 'innovation factory' for Coca-Cola and emphasizing the growth of Italian beverages on the global market.