Luca Cesarano
Luca Cesarano is a former executive at Pernod Ricard, where he played a key role in building the Havana Club brand from modest sales to over 4 million cases, highlighting the challenges now facing the rum industry amidst a significant decline in sugar production in Cuba.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| United Kingdom | 1 | 6.00 | 0.04% | +0% | 67,886,011 | 29,036 | $2,700,000 | 1,155$ |
| Totals | 1 | 67,886,011 | 29,036 | $2,700,000 | 1,155$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
United Kingdom:
Luca Cesarano ran the rival brand of Ron Santiago and commented on Pernod Ricard's investment in Cuba.
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