Luca Cesarano
Luca Cesarano is a former executive at Pernod Ricard, where he played a key role in building the Havana Club brand from modest sales to over 4 million cases, highlighting the challenges now facing the rum industry amidst a significant decline in sugar production in Cuba.
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Luca Cesarano ran the rival brand of Ron Santiago and commented on Pernod Ricard's investment in Cuba.
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