Luca Cesarano

businessmanMale0.0Global Dominance: 0.00%

Luca Cesarano is a former executive at Pernod Ricard, where he played a key role in building the Havana Club brand from modest sales to over 4 million cases, highlighting the challenges now facing the rum industry amidst a significant decline in sugar production in Cuba.

Power0

Reach0

Collect

Not in the pool (under ¢1).

Recent news mentions

Luca Cesarano ran the rival brand of Ron Santiago and commented on Pernod Ricard's investment in Cuba.

Over a barrel: lack of sugar throws Cuba’s rum industry into crisis | Food & drink industry

The Guardian·

United Kingdom· 2025-05-30

6.0

Also mentioned

Ernest Hemingway

Michael Bustamante

Facundo Bacardi