Luca Cian

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Luca Cian is a marketing professor at the Darden School of Business at the University of Virginia, known for his insights into consumer behavior and decision-making processes, particularly in the context of artificial intelligence's impact on shopping and choice fatigue.

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Luca Cian is a marketing professor at the Darden School of Business (Virginia University) who commented on the psychological transformation in shopping due to AI.

ChatGpt (e non solo), l'intelligenza artificiale ora fa anche shopping al nostro posto: durante il Black Friday ha mosso 14 miliardi di dollari

Corriere della Sera·

Italy· 2025-12-04

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