Luca Cotichini

Luca Cotichini is the Co-Founder and COO of Valica S.p.A., a leading marketing technology company focused on tourism and food and wine experiences. He plays a pivotal role in organizing the 'Borgo diVino in Tour' event, which aims to promote Italian wine culture and gastronomic heritage across various scenic locations. Under his leadership, the event has grown significantly, attracting thousands of visitors and enhancing the visibility of local producers and regions.