Lucas Damas
Lucas Damas is a marketing strategist who specializes in digital marketing and search engine optimization (SEO). He advocates for the innovative use of TikTok as a marketing tool that allows small vendors to compete with larger brands through organic visibility. Damas highlights the platform's unique algorithm that prioritizes quality content and user engagement, making it accessible for businesses with limited budgets.
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Tanzania:
Marketing strategist Lucas Damas agreed, saying TikTok had flipped the traditional search engine optimisation (SEO) model.
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