Lucia Morariu

entrepreneur

Lucia Morariu is the owner of Eximtur, a prominent travel agency in Romania. She has been vocal about the challenges facing the Romanian tourism sector, particularly highlighting the disparity in pricing between Romanian seaside services and those in popular destinations like Cyprus. Morariu emphasizes the need for systemic changes in tourism management and pricing strategies to improve the experience for both local and international tourists. Her recent comments at a roundtable discussion during Romania's largest tourism fair reflect a growing concern about the steep decline in tourism revenue along the Black Sea coast, which she attributes to a lack of respect for visitors and exorbitant costs.