Lucía Ploper
Lucía Ploper is the Digital Marketing and Advertising Manager for Renault Argentina, known for her strategic vision in enhancing the brand's presence in the Latin American automotive market. Recently, she highlighted the significance of Franco Colapinto's partnership with Renault as an ambassador for their esprit Alpine line, emphasizing the connection between the sport and the brand's identity. Under her leadership, Renault has leveraged Colapinto's rising popularity in motorsports to strengthen its marketing campaigns, reflecting the company's commitment to celebrating automotive passion and excellence in Argentina.
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Argentina:
Lucía Ploper, Manager of Advertising and Digital Marketing at Renault Argentina, highlighted the connection between Franco's passion and Renault's brand impact.
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