Luciana Andréa Pereira

Luciana Andréa Pereira is a pioneering farmer in Araraquara, São Paulo, who is spearheading initiatives to cultivate hops in Brazil. Along with her partner, Isidro Ybarzabal Pons, she has established a processing center for hops, critical for the brewing industry. Their efforts, supported by local government programs, aim to reduce Brazil's dependency on imported hops while fostering community partnerships and promoting sustainable agricultural practices.