Luis Arturo Layana Plúas
Luis Arturo Layana Plúas, known as 'Rostro Económico', is a popular Ecuadorian content creator and social media personality from Guayaquil. At 36 years old, he transitioned from a successful career as a gasfitter to creating humorous and authentic digital content, primarily on TikTok and YouTube. His unique style, characterized by directness and humor 'from the barrio', resonated with audiences, leading to viral fame. He is also the co-host of the podcast 'El Pabellón', where he engages in spontaneous conversations while incorporating innovative elements like themed costumes. Despite facing challenges like classism in marketing, Layana remains dedicated to his roots and family, aiming to inspire others through his work.
Not in the pool (under ¢1).
Recent news mentions
Luis Arturo Layana Plúas, known as 'Rostro Económico', is a popular content creator from Guayaquil who gained fame through his authentic and humorous videos on social media.
“Hay marcas que te ‘cholean’”, dice ‘Rostro económico’, creador de contenido conocido como la voz de un ‘Guayaquil de barrio’ que conquistó las redes sociales | Gente | Entretenimiento
Ecuador· 2025-10-07
