Luis Grottera

Luis Grottera

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Luis Grottera is a seasoned branding expert and the CEO of Grottera Business Branding, known for his work in marketing strategy and brand positioning. With a diverse background in various market fronts, including consultancy and academia, he has contributed significantly to the understanding of brand dynamics in the Brazilian market. Grottera often analyzes the intersection of social issues and branding, especially in the context of political discourse.

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Recent news mentions

Luis Grottera provided a technical perspective on the Havaianas campaign's effectiveness.

Estratégia ousada ou erro de cálculo? A campanha da Havaianas que virou debate nacional
O Estado de S. Paulo (Estadão)·LiechtensteinLiechtenstein· 2025-12-22
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