Luís Machado

Luís Machado is the president of the CIM Douro, actively promoting the Douro region as a premier tourist destination. Under his leadership, the region has launched a new campaign titled 'Que Douro és tu?' aimed at personalizing tourist experiences and attracting diverse visitor profiles, from luxury travelers to backpackers. He emphasizes the need for improving services and ensuring that the region meets the expectations of its tourists, as well as preparing for significant upcoming events like the Concurso Mundial de Bruxelas in 2027.