Luís Pedrosa de Oliveira
Former co-owner of Panificadora Ceci, Luís Pedrosa de Oliveira played a significant role in the bakery's success, contributing to its popularity through innovative marketing strategies, including providing sandwiches for a popular television program.
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Liechtenstein:
Luís Pedrosa de Oliveira, a former partner of the bakery, shares insights in the book about their marketing strategies.
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