Luiz Carlos Coelho de Souza

Luiz Carlos Coelho de Souza, 46, is a street vendor who has been selling products at traffic lights in São Paulo for 29 years. Since the introduction of the Pix payment system in 2020, he has experienced a significant increase in sales, attributing around 80% of his daily income of R$ 120 to the 'Pix da confiança,' a trust-based payment method that allows customers to pay later. His story reflects the broader economic impact of Pix on informal sellers in Brazil.