Luiza Helena Trajano

Luiza Helena Trajano is a prominent Brazilian businesswoman and the chairwoman of the Board of Directors of Magazine Luiza, one of Brazil's largest retail companies. Known for her leadership and innovative approaches in the retail sector, she has been a vocal advocate for small and medium enterprises and has emphasized the importance of economic stability for job creation. Recently, she made headlines by appealing to the president of the Central Bank, Gabriel Galípolo, to reconsider the communication of interest rate hikes, arguing that such announcements negatively impact the retail sector and the overall economy.