Lun Jiasen

Lun Jiasen is a Hong Kong designer and author known for creating the popular collectible toy line, Labubu, which draws inspiration from Scandinavian mythology. Since its launch in 2019 by the company Pop Mart, Labubu has gained significant global popularity, captivating both children and adults with its whimsical designs and the element of surprise in each purchase. The brand has become a cultural phenomenon, contributing to Pop Mart's impressive valuation that has surpassed even major corporations like Gazprom.