Lynell Tuffery Huria

Lynell Tuffery Huria

intellectual property expert New Zealand

Lynell Tuffery Huria is recognized as the first Māori patent attorney and a leading expert on Indigenous intellectual property rights. She advocates for the respectful use of Māori culture and language, emphasizing the need for brands to consult with Indigenous communities when using Māori words and concepts. Her work highlights the importance of cultural heritage and the protocols that govern its use.

Global Media Ratings
Dominance
0.00%
Persistence
0 wks
Reach
4,309
Power
188$
Sentiment
7.00
Countries Mentioned
Country Mentions Sentiment Dominance + Persistence x Population = Reach x GDP (millions) = Power
New Zealand 1 7.00 0.09% +0% 4,822,233 4,309 $210,000 188$
Totals 1 4,822,233 4,309 $210,000 188$
Interactive World Map

Each country's color is based on "Mentions" from the table above.

Recent Mentions

New Zealand New Zealand: Lynell Tuffery Huria, a Māori patent attorney, said while the brand’s name choice didn’t breach any laws, it was offensive. 7

The New Zealand Herald – country’s largest newspaper, est. 1863: Australian activewear brand AROHA shamed for “cultural appropriation”

United Kingdom United Kingdom: Lynell Tuffery Huria is recognised as the first Māori patent attorney and is a leading expert on Indigenous intellectual property rights. 9

The Guardian: Running shoe brand Hoka accused of misappropriating Māori culture | New Zealand