Magnus Krona
Magnus Krona is the purchasing manager at Coor, a major provider of coffee machines for workplaces in Sweden. He has gained attention for his insights on consumer behavior regarding coffee amidst rising prices, noting a trend where consumers might opt for more economical coffee options while still maintaining their workplace coffee habits.
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Sweden:
Magnus Krona, purchasing manager at Coor, recognizes that consumers are opting out of the most expensive sustainability certifications.
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