Mahakij Sihir

Mahakij Sihir is a prominent figure in Thailand's coffee industry, known for his role as a shareholder in Quality Coffee Products, the company established in collaboration with Nestlé to produce Nescafé since 1990. Recently, he has been in the news due to a legal dispute concerning the production rights of Nescafé in Thailand, following Nestlé's announcement to terminate its production agreement in 2021. This situation has led to significant confusion among consumers and business partners, prompting legal actions regarding trademark rights and production agreements.