Maher Qoubia

Maher Qoubia is the Vice President of the Travel Unit and General Manager for Europe, the Middle East, and Africa at Amadeus, a leading global provider of innovative travel solutions. With a strong background in the travel technology sector, he leads initiatives to enhance the digital transformation of airlines, airports, and travel agencies. Qoubia has been instrumental in Amadeus's commitment to support Saudi Arabia's Vision 2030 by opening the company's new regional headquarters in Riyadh, aimed at fostering innovation and collaboration in the fast-growing travel and tourism industry in the Kingdom.