Maia Schneider

Maia Schneider is the marketing manager for the candy division of Strauss-Elite, a major Israeli confectionery company. In her role, she oversees the promotion and branding of various nostalgic candy products, such as the beloved 'Twist' and 'Mamulada', which have remained popular among different generations. Schneider emphasizes the importance of emotional connections to these products, explaining how their consistent flavors evoke memories of home and childhood for many consumers.