Maja Hrovat

Maja Hrovat

entrepreneur Slovenia

Maja Hrovat is a co-founder of Juicy Marbles, a prominent Slovenian startup known for its innovative plant-based steak that closely mimics the texture, appearance, and taste of real meat. With a background that intersects culinary passion and entrepreneurial spirit, Hrovat has played a crucial role in the development of alternative protein products, including the successful plant-based burger, the Altburger. Her work and the impact of Juicy Marbles have attracted significant attention from leading global media outlets, and she is recognized for her contributions to creating sustainable food solutions that address critical global challenges.

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Slovenia Slovenia: Maja Hrovat co-founded the plant-based burger altburger with Luka Sinček. 9

Delo – major Slovenian daily, est. 1959: Če hočeš spremeniti svet, ne prodajaj kompromisa