Malcolm Gaskin

Malcolm Gaskin is a British advertising executive known for his work on the 'Don't Die of Ignorance' public health campaign during the 1980s, which aimed to raise awareness about HIV/AIDS. His campaign, characterized by its stark and unsettling imagery, played a crucial role in educating the public about the disease at a time when fear and stigma were rampant. Gaskin's approach, while controversial, was deemed effective in conveying the seriousness of the epidemic and significantly increased public understanding of HIV transmission.