Manel Ben Salah
Manel Ben Salah is the Marketing Manager for the Castel Group, which owns the premium beer brand Beaufort Lager. He played a pivotal role in establishing a strategic partnership with Fally Ipupa, a renowned Congolese rumba artist, aiming to enhance the brand's identity and appeal in the African market through cultural activations across 15 countries.
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Gabon:
Manel Ben Salah, the Marketing Manager of the Castel Group, emphasized that the partnership embodies the DNA of Beaufort Lager.
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