Mar de Miguel

Mar de Miguel is the Executive Vice President of the Hotel Business Association of Madrid (AEHM), where she plays a crucial role in shaping the luxury hotel market in Madrid. Under her leadership, Madrid has seen a significant increase in five-star hotels, with numerous high-profile brands entering the market. De Miguel is an advocate for enhancing the tourist experience in Madrid, emphasizing the importance of addressing challenges such as average stay duration and the impact of short-term rentals. She is also aligned with the city's Plan Reside, aiming to regulate tourist housing to prevent saturation. With a focus on sustainable growth and attracting international travelers, she is instrumental in positioning Madrid as a leading luxury destination in Europe.