Marcel Knobil

Marcel Knobil is the founder of Superbrands, a consultancy firm that specializes in brand strategy and marketing. He has significant experience in the branding and marketing sectors, making him a key figure in understanding consumer perceptions and the value of sponsorship in sports. Recently, he has been vocal about the commercial potential of women's football, particularly following England's success in reaching multiple major finals, viewing it as an opportunity for brands to associate with success and drive investment in the sport.