Marcela Trejos

communicator

Marcela Trejos is a prominent figure in Costa Rican football, having served as the Director of Brand and Communication for Saprissa and as the Director of Market and Communication for Fedefútbol. With a keen understanding of the evolving landscape of sports viewership, Trejos emphasizes the need for football clubs to adapt to the preferences of younger audiences who prioritize digital engagement and immersive experiences over traditional loyalty. She argues for a transformation in how football is marketed, advocating for a shift from merely selling passion to building a digital community that resonates with new fans. Trejos highlights the urgent necessity for clubs to modernize their facilities and enhance the overall experience for spectators to secure the future relevance of national football.