Marcelo Bernardini

Marcelo Bernardini is a consulting partner at Franquicias que Crecen, a consultancy specializing in franchise development. With over two decades of experience in the industry, he has been instrumental in promoting the concept of passive investment in franchises, allowing investors to benefit from franchising without the need for day-to-day management. His insights have highlighted the growing trend of passive franchises in Argentina, where small investors can participate in business ventures with relatively low capital, thereby expanding opportunities for investment in various sectors.