Marcelo Fraiha
Marcelo Fraiha is the CEO of Fraiha, a real estate development company focusing on high-end residential projects in São Paulo. He aims to cater to affluent buyers by offering larger apartment units, avoiding smaller studio apartments in his developments.
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Liechtenstein:
Marcelo Fraiha is the CEO of the luxury real estate company Fraiha and discusses consumer preferences in high-end neighborhoods.
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Liechtenstein:
Marcelo Fraiha is the CEO of Fraiha, discussing the challenges of finding suitable land for high-rise projects in São Paulo.
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Liechtenstein:
Marcelo Fraiha is the CEO of the incorporadora Fraiha, emphasizing the importance of views in real estate.
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Liechtenstein:
Marcelo Fraiha, CEO of Fraiha, explains the decision to create a project without studios to cater to high-income consumers.
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