Marcelo Pimentel

Marcelo Pimentel is the CEO of GPA, the company that operates the Pão de Açúcar supermarket chain in Brazil. Under his leadership, the company has been undergoing a significant restructuring effort aimed at regaining its position in the premium supermarket segment in São Paulo. Pimentel has emphasized improving customer experience and has reported positive results, with the Pão de Açúcar brand showing sales growth and an increase in market share against competitors like St.Marche and Mambo.