Marcelo Toledo

Marcelo Toledo is a marketing professor at ESPM, specializing in sports marketing. He provides insights into the strategic communications and branding efforts of companies like On Running, which is gaining traction in Brazil's athletic shoe market. His expertise helps brands navigate the balance of appealing to elite athletes while also attracting a broader consumer base, particularly in the context of the growing 'athleisure' trend. Toledo emphasizes the importance of creating a premium image without losing accessibility, as companies seek to expand their reach in competitive markets.