Marcelo Torres da Costa

Marcelo Torres da Costa, also known as Marcelo Natural, is a seasoned entrepreneur in the food industry, renowned for his delicious sandwiches sold on the beaches of Niterói, Brazil. With over 43 years of experience, he has developed a diverse menu of over ten flavors, producing up to 600 sandwiches daily, and significantly more during weekends in the summer. His expertise and understanding of food pricing make him a respected figure, as he asserts that the R$ 15 price point for sandwiches, similar to what Raquel charges in the novela "Vale Tudo," is justified given the rising costs of ingredients like chicken and olives. Marcelo has adapted to modern culinary practices, ensuring hygiene and food safety in his preparation methods while embracing technology for payment solutions, showcasing the evolution of small businesses in Brazil.