Márcia Maurer Herter

Márcia Maurer Herter is a marketing expert with a focus on digital trends and consumer behavior. She has been instrumental in analyzing and shaping marketing strategies that resonate with audiences in today's fast-paced digital landscape. Recently, she appeared in a podcast addressing the viral nature of food trends, providing insights into how such phenomena, like the 'cheesecake japonês', capture public fascination and influence purchasing habits.