Margherita Abramkina
Margherita Abramkina is the Client Relations Director at the research company Romir, where she analyzes consumer trends and preferences in the beverage market, particularly focusing on the growing popularity of cider in Russia. Her insights suggest that changing consumer habits are driving interest in traditional beverages, as more people seek natural alternatives to conventional alcoholic drinks.
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Russia:
Margherita Abramkina believes that consumer habits in Russia are changing, leading to a search for alternatives to traditional beverages.
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