María Bajamonde

María Bajamonde

business executive Spain

María Bajamonde is the customer relations manager for IKEA Spain, where she oversees the implementation of self-service checkouts in stores. She emphasizes that the introduction of these checkouts is aimed at improving customer service and reducing wait times rather than solely for profit.

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Finland Finland: María Bajamonde, a customer relations manager at IKEA Spain, emphasizes that self-service checkouts are about customer service. 7

Helsingin Sanomat: ”Vihaan niitä” – Itsepalvelukassat korvaavat perinteisiä kassoja Espanjassa, maassa asuvalla suomalaisnaisella on niistä tyly näkemys