Mariana Cerone
Mariana Cerone is a professor at the luxury hub of ESPM, where she explores the changing dynamics of consumer behavior in the luxury market, particularly as it relates to pet ownership. She highlights how pets have become integral family members, influencing spending habits and the premium services and products available for them.
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Brazil:
Mariana Cerone explains that the consumption of luxury pet products reflects the emotional investment people make in their pets.
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