Mariann Järvela

Mariann Järvela is the communications manager at Selver, a prominent supermarket chain in Estonia. She recently highlighted a significant trend where the warm weather in late July has led to a marked increase in the sales of seasonal products, particularly grilling items, fresh fruits and vegetables, refreshing beverages, and ice creams. Her insights reflect consumer behavior changes in response to summer weather, emphasizing the growing demand for outdoor and leisure products during hot months.