Mariel Picado Quevedo

Mariel Picado Quevedo has been appointed as the new General Director of Florida Ice and Farm Company (Fifco), marking a significant leadership transition within the organization. With over 21 years of experience at Fifco, she has played a crucial role in the company's regional expansion and operational diversification. Picado, a trained lawyer, previously served as the legal director and was instrumental in high-impact corporate negotiations, including a notable deal with Heineken. Her extensive background in both the private and public sectors, including her role as chief negotiator for Costa Rica in international trade agreements, positions her as a key figure in navigating the company through its next phase of growth and strategic consolidation.