Mark Sumner
Mark Sumner is the programme lead on textiles at WRAP (Waste and Resources Action Programme), a UK-based charity focused on sustainability in textiles and other industries. He has been vocal about the misconceptions consumers have regarding the correlation between price and durability in clothing, emphasizing that higher costs do not necessarily indicate better quality.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Brazil | 1 | 7.00 | 0.09% | +0% | 211,049,527 | 189,282 | $1,500,000 | 1,345$ |
| Totals | 1 | 211,049,527 | 189,282 | $1,500,000 | 1,345$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Brazil:
Mark Sumner was Bonnie's husband who passed away in December 2023 after battling cancer.
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New Zealand:
Mark Sumner is Wrap’s programme lead on textiles who discussed the misleading nature of price as an indicator of clothing durability.
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