Markus Luthe

Markus Luthe serves as the chief executive officer of the Hotelverband Deutschland (IHA), which represents the interests of the hotel industry in Germany. He has played a pivotal role in supporting the recent collective lawsuit against Booking.com, emphasizing the overwhelming support from hotels across Europe for this legal action. Luthe's leadership within the IHA reflects his commitment to advocating for fair practices in the hospitality sector amid the ongoing digital transformation.