Marlene Garayzar

Marlene Garayzar is the president of the Asociación Mexicana de Sofipos (Amsofipo), an organization that represents popular financial societies in Mexico. Under her leadership, the association has been instrumental in promoting the growth and competitiveness of Sofipos, particularly in attracting new savers amid changing monetary policies. Garayzar has highlighted the significant increase in the number of savers in Sofipos, attributing this growth to a combination of improved consumer confidence and the introduction of new players in the financial sector.