Marta María Winkel Jónasdóttir

Marta María Winkel Jónasdóttir is a prominent Icelandic journalist and the news editor for Morgunblaðið and mbl.is. She is known as the founder of the lifestyle website Smartland, which has become a significant platform in Iceland's media landscape over its 14 years of existence. Marta has played a crucial role in shaping the content and direction of Smartland, overcoming initial skepticism regarding its branding and purpose. Her creative vision and determination led to the website's successful establishment and recognition in the industry.