Martin Cheer

Martin Cheer

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Martin Cheer is the managing director of Pub Charity, a leading provider of gambling-based funding in New Zealand through Class 4 gaming machines. With a significant portion of the pokie industry’s revenue generated under his management, Cheer has been vocal against proposals for online casino licenses, arguing they threaten to divert funds away from community grants and result in a net loss for local communities and businesses.

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Recent news mentions

Martin Cheer, managing director of Pub Charity Ltd, criticized the Ministry’s approach to harm reduction.

The $81m question: Does the Ministry of Health’s plan to stop problem gambling work? The answer: ‘We don’t know’
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-07-08
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Martin Cheer is the managing director of Pub Charity and criticizes the government's proposal for accelerating revenue loss.

Online casino licences threaten community sports funding in Hawke’s Bay
The New Zealand Herald – country’s largest newspaper, est. 1863·New ZealandNew Zealand· 2025-03-21
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