Martin Dickie
Martin Dickie is a co-founder of Brewdog, a Scottish craft beer company that played a pivotal role in the craft beer revolution in the UK. Founded in 2007 alongside James Watt, Brewdog gained notoriety for its bold marketing strategies and unique beer offerings, such as the heavily alcoholic 'Tactical Nuclear Penguin.' However, in recent years, the company has faced significant challenges, including declining sales and allegations of a toxic workplace culture, leading to its gradual disappearance from many pubs. As of 2024, Brewdog continues to navigate these issues amid shifting consumer preferences.
Global Media Ratings
Countries Mentioned
| Country | Mentions | Sentiment | Dominance | + Persistence | x Population | = Reach | x GDP (millions) | = Power |
|---|---|---|---|---|---|---|---|---|
| Switzerland | 1 | 4.00 | 0.08% | +0% | 8,654,622 | 7,025 | $700,000 | 568$ |
| Totals | 1 | 8,654,622 | 7,025 | $700,000 | 568$ |
Interactive World Map
Each country's color is based on "Mentions" from the table above.
Recent Mentions
Switzerland:
Martin Dickie co-founded Brewdog alongside James Watt and was involved in its provocative marketing strategies.
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