Martin Leibhard
Martin Leibhard is the CEO of Augustiner Bräu, one of the most renowned breweries in Munich. He is actively involved in promoting the Oktoberfest and its beer culture, recently likening the festival to the 'IAA of Beer' during a recent beer tasting event.
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Germany:
Martin Leibhard, the head of Augustiner, referred to the Oktoberfest as 'the IAA of beer'.
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