Martín Rendo
Martín Rendo is the Commercial Director of ChangoMâs, a prominent supermarket chain in Argentina. He has been instrumental in launching an aggressive early Christmas marketing campaign, which includes a wide array of holiday decorations and promotional offers. His strategy aims to attract customers by showcasing various options for holiday shopping, reflecting the trend of early festive preparations in the retail sector.
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Argentina:
Martín Rendo, Commercial Director of ChangoMâs, explains that they decided to launch the Christmas campaign earlier this year.
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