Martin Wittwer

Martin Wittwer is a Swiss tourism executive known for his role as manager at Tui Suisse, where he played a pivotal part in the rebranding of Imholz Reisen, one of Switzerland's historical travel companies. He later became the president of the Swiss Travel Association (SRV). Wittwer's leadership during significant shifts in the Swiss travel market, particularly the increasing dominance of international competitors, has made him a notable figure in the industry.