Martina Szabó
Martina Szabó is an award-winning entrepreneur and chemist, known for founding twocosmetics, a brand that has successfully rebranded natural cosmetics in Slovakia. She emphasizes scientific communication in her marketing efforts and is critical of fear-based marketing tactics, particularly prevalent in the natural cosmetics industry. In a recent podcast episode, she discussed her experiences with social media marketing, her views on industry terminology like 'clean beauty' and 'non-toxic,' and her company’s plans for new products, including potential developments in sunscreen formulations.
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Slovakia:
Martina Szabó considers homemade sunscreens to be extremely dangerous.
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Slovakia:
Martina Szabó is the founder of twocosmetics and emphasizes scientific communication in marketing.
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