Martina Szabó

Martina Szabó is an award-winning entrepreneur and chemist, known for founding twocosmetics, a brand that has successfully rebranded natural cosmetics in Slovakia. She emphasizes scientific communication in her marketing efforts and is critical of fear-based marketing tactics, particularly prevalent in the natural cosmetics industry. In a recent podcast episode, she discussed her experiences with social media marketing, her views on industry terminology like 'clean beauty' and 'non-toxic,' and her company’s plans for new products, including potential developments in sunscreen formulations.