Mary Kafyome
Dr. Mary Kafyome is a lecturer at the University of Dodoma's Department of Arts and Media Studies, known for her critical insights into media practices in Tanzania. She emphasizes the importance of audience research for broadcasters, arguing that the lack of such research leads to programming that is overly focused on entertainment and fails to meet the diverse needs of viewers. Kafyome advocates for the use of scripts in media presentations to enhance clarity and consistency, and she calls for broadcasters to engage more effectively with their audiences to create content that is both relevant and informative.
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Recent news mentions
Dr Mary Kafyome, a lecturer at the University of Dodoma’s Department of Arts and Media Studies, described the lack of audience research among broadcasters as worrying.
Tanzanian regulator says 75 percent of national TV stations flout broadcast rules
Tanzania· 2025-04-30
Dr Mary Kafyome, a lecturer at the University of Dodoma’s Department of Arts and Media Studies, described the lack of audience research among broadcasters as worrying.
Tanzanian regulator says 75pc of national TV stations flout broadcast rulesTanzania· 2025-04-30